Presentations
Most sites are still achieving single digit conversion rates even though customer intent-to-purchase rates are 20% or higher in most cases. Customers are continuing to run into usability obstacles that need to be eliminated. The good news is that during this time of limited capital investments, sites can use low cost means to better understand their customer's perspectives and improve the financial success of their web businesses. I'll explore some of the tools and techniques that can be used to better understand customer mindset and eliminate site obstacles to success.
Yesh will discuss various aspects of the PMI's PM framework/methodology, and the importance of understanding the principles of project management for everyone in an organization.
This presentation will demonstrate how manufacturers and retailers are using video online to improve the customer shopping experience and drive conversions. It will also feature tips for leveraging video to improve customer support, which reduces product returns, decreases customer service costs, and increases customer satisfaction and retention.
This presentation will take the audience through actual cases of the imaging challenges faced by online marketers today. In each case we will discuss how a dynamic imaging solution was applied to solve the problem. We will uncover the process used to implement the solutions and share the results that were obtained.
This presentation will provide a brief look into the trends that are faced by multi-channel providers in today's market. This presentation will provide insight on today's hot topics relative to the web analytics industry, including (but not limited to): personalized remarketing, attribution models, cross-sell/up-sell optimization, and benchmarking.
